CLIENT: FAR WEST COFFEE

SCOPE:

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A wild outfit located in Midland TX, Far West Coffee is on a mission to bring a superior coffee experience to this little town in Texas. We worked closely with the team at Far West Coffee to develop a one-of-a-kind western brand identity for their first cafe location. Alongside a Complete Brand Identity package, we hand crafted two typefaces and a collection of illustrations to be used on signage, murals and merchandise. 

VIEW:

Hand-drawn sketch of a cowgirl wearing a hat with text 'Cowgirl' and a snake coiled around a bowl.
A woman dressed in cowboy attire, holding a lasso, smiling, with a wagon and a banner in the background.
A woman wearing a large hat sitting outdoors on grass, drinking from a cup, with a plate in her lap.
Black silhouette of a person doing a backbend yoga pose on a white background.
Back of a person wearing a camo jacket with the words "FAR WEST COFFEE" printed on the back, in black and white.
Black keychain with white text that reads "Far West Coffee" and "Midland TX 2017" and a logo in the center.
Stylized text reading "FAR WEST TEX USA COFFEE" in a bold, rustic font
A cup of coffee with latte art on a saucer, surrounded by four black coffee shop loyalty cards on a textured surface.
An illustration of a snake twisted into a ring with the words "EAT FIST" written on it.
A can of Cold Brew coffee from Far West Coffee, Midland, Texas, with water droplets on the surface.
A pink can of West Coffee Midland TX Cold Brew with water droplets on the surface.
A 12-ounce aluminum can of West Coffee Cold Brew with water droplets on the surface, featuring a simple design with a person wearing a hat, and text indicating it is from Midland, Texas, and was made in 2017.
A white paper coffee cup with a lid sitting on a wooden surface in a cafe. The cup has the words 'FAR WEST COFFEE' printed on it in bold black letters.
Black line drawing of a woman stretching in a yoga pose, standing on one leg with her arms raised above her head, against a plain background.
Person holding a paper coffee cup with a black lid, wearing a denim jacket, in black and white.
A person stacking paper coffee cups next to a commercial espresso machine in a coffee shop.
Close-up of a wooden table with a metal Weyco badge, salt and pepper shakers, and a small container.
A black and white line drawing illustration of a snake coiled around a tree branch.
Stack of round, orange-brown leather coasters with embossed text, placed on a light wooden surface.