Mind & Soil
Mind & Soil is on a mission to bring the restorative and mental health benefits of gardening to the masses. Through the use of worm casting-based soils, online education and intentional community Mind & Soil seeks to take the frustration and guesswork out of gardening - allowing you to enjoy the peace and joy that comes from getting dirty.
mindandsoil.com
The Goal:— Create a Brand Identity that: felt modern like a Direct to Consumer Brand, but approachable like your Local Nursery.
— Create a Brand Identity that: wasn't fussy or overcomplicated but simple and fun.
— Create a Brand Identity that: appealed to serious gardeners and those just getting their hands dirty for the first time.
— Create a Brand Identity that: could easily grow with the business and its expanding product line and educational material.
The Scope:— Logo & Identity System
— Illustrations
— Custom Type and Color
— Print Collateral
— Packaging Design
— Website Design
