Kaufana

Project PrEsentation

When customers shop with Worn Wild they are met with a carefully curated selection of apparel that appeals perfectly to their boys - we set out to create a brand identity that does the same. The Brand Identity created reflects the simple, timeless, and youthful appeal of your brand while setting you apart from your competitor and signaling to customers your original stake in the markets.

Person reading a newspaper inside a vehicle, holding a labeled green capsule with the symbol 'K' on it, with vehicle dashboard visible.

Black and white icon of a flag with a letter 'W' hanging from a pole.

Black T-shirt with white text that reads 'WORN WILD BOYS APPAREL'.

A black and white graphic with a wolf howling on top, and the words "WORN WILD" written in bold capital letters across the middle.

Black circular design with the letter W in the center and the words 'MOISTURE WICKING' on top.

“We must try to recover the candour and wonder of the child; the unspoilt realism and objectivity of innocence. Or if we cannot do that, we must try at least to shake off the cloud of mere custom and see the thing as new.”

- G.K. Chesterton

Drawing inspiration from vintage collegiate and varsity fonts and lettering we hand crafted each letter to reflect the timeless and youthful nature of Worn Wild. Each letter possesses individual character and charm, full of little bumps, bruises, dings and scratches, just like our boys. The layout and balance of the three wordmark designs reflects the timeless inspiration proposed and allows for use in a variety of settings - whether on physical packaging or digital layouts. Like Worn Wild the overall design of these marks is simple and timeless - full of character and originality.
With the simple nature of the Primary Wordmark we wanted to lean more heavily into the youthful, playful side of the brand for the design of the secondary mark. The flag design is reminiscent of youthful wonder, childhood imagination full of adventure and play. More subtly the flag represent your original stake in the market and the double w of the brand name. We believe this mark is the perfect representation of your brand and easily positions you in contrast to your competitors, while being an easy identifier to your customers.
The color palette is a stopover of the colors your customers already know; white, black, honey/camel brown and greige. These colors evoke the timeless, simple and modern aesthetic curated at Worn Wild and pair perfectly with your product offerings.