Worn Wild

When customers shop with Worn Wild they are met with a carefully curated selection of apparel that appeals perfectly to their boys - we set out to create a brand identity that does the same. The Brand Identity created reflects the simple, timeless, and youthful appeal of the brand while setting them apart from their competitors and signaling to customers the original stake in the markets.

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“We must try to recover the candour and wonder of the child; the unspoilt realism and objectivity of innocence. Or if we cannot do that, we must try at least to shake off the cloud of mere custom and see the thing as new.”

G.K. Chesterton
 

  • Drawing inspiration from vintage collegiate and varsity fonts and lettering we hand crafted each letter to reflect the timeless and youthful nature of Worn Wild. Each letter possesses individual character and charm, full of little bumps, bruises, dings and scratches, just like our boys. The layout and balance of the three wordmark designs reflects the timeless inspiration proposed and allows for use in a variety of settings - whether on physical packaging or digital layouts. Like Worn Wild the overall design of these marks is simple and timeless - full of character and originality.

  • With the simple nature of the Primary Wordmark we wanted to lean more heavily into the youthful, playful side of the brand for the design of the secondary mark. The flag design is reminiscent of youthful wonder, childhood imagination full of adventure and play. More subtly the flag represent Worn Wild’s original stake in the market and the double ‘W’ of the brand name. We believe this mark is the perfect representation of the brand and easily positions the company in contrast to your competitors, while being an easy identifier to customers.

    We also created an alternate Secondary Mark to use regularly throughout the brand identity. This mark is an outline version of the ‘W’ found in the center of the flag.

  • The color palette is a stopover of the colors customers already know; white, black, honey/camel brown and greige. These colors evoke the timeless, simple and modern aesthetic curated at Worn Wild and pair perfectly with the product offerings.